Choosing an Audience & Being Unabashedly Us

Toni Carey + Ashley Hicks

Craft + Commerce 2020

It’s the most common mistake of every beginner: “My blog is for anyone who’s interested!” We point and laugh every time we hear it, all the while neglecting the ways in which we’re trying to make our work appeal to everyone as well. Sure, you’ve grown a successful thing, but are you unabashedly FOR a specific group of people?

Toni and Ashley saw a real problem: 80% of African American women are overweight… and they decided to do something about it. Instead of creating a running blog for anyone who’s interested, they created a running blog for black girls.

They share how you can be even more bold (and authentic) in serving your audience as well.

Toni Carey + Ashley Hicks

In 2009, Toni Carey and Ashley Hicks-Rocha created Black Girls RUN! in an effort to tackle the growing obesity epidemic in the African-American community and provide encouragement and resources to both new and veteran runners. The mission of Black Girls RUN! is to encourage ALL (especially African-American women) to make fitness and healthy living a priority.

Join us at the next Craft + Commerce

The next Craft + Commerce is taking place on June 11-14, 2021 in Boise, Idaho and you should be there!

Learn More

See you there!