Your Job is to Make Art

Seth Godin

Craft + Commerce 2020

The craft and the commerce that fuel your business are two key elements, but they’re not enough.

The bridge between your expertise and your ability to make money is your willingness to make art. To do the emotional labor of giving gifts and making change.

As one of the most dynamic and engaging speakers in the world, Seth has just the talk to help you poke the box and make more art.

But don’t expect a map. That’s your job.

Seth Godin

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, What To Do When It’s Your Turn, is already a bestseller.

Join us at the next Craft + Commerce

The next Craft + Commerce is taking place on June 11-14, 2021 in Boise, Idaho and you should be there!

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See you there!