The Case for Curiosity: Every Entrepreneur’s Secret Superpower

Crosby Noricks

Craft + Commerce 2020

The wrong zip code, little experience and even fewer connections did nothing to dissuade Crosby Noricks from establishing the now industry-leading platform and sourcebook for those working in fashion and lifestyle communications back in 2006.

In this keynote, Crosby explores how she uplifted an industry and built a six-figure business through the principles of accessibility, community and generosity, with curiosity and courage as her ongoing guideposts for company and personal evolution.

Crosby Noricks

Crosby Noricks is the founder and director of PR Couture, the leading sourcebook for fashion and lifestyle communicators. Noricks put fashion public relations on the map when she launched PR Couture in 2006.

In 2017, she was named one of the top 50 game-changers in PR by PR News and established the first-ever award program tailor-made for fashion and lifestyle communicators, the Bespoke Communication Awards. She continuously develops unconventional networking opportunities like the PRCC and professional enrichment programs such as PRISM to create a space for practitioners that invites collaboration over competition.

Her successful digital and traditional marketing track record include spearheading the social and digital footprint for major brands like Quicksilver, Charlotte Russe, Creative Nail Design (CND) and Sutter Home.

Join us at the next Craft + Commerce

The next Craft + Commerce is taking place on June 11-14, 2021 in Boise, Idaho and you should be there!

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