Building a Global Brand From Zero to Eight Figures in 24 Months

Cathryn Lavery

Craft + Commerce 2020

Cathryn Lavery founded Best Self Co in 2015 with a single product on Kickstarter with just an idea she wanted to create. The project blew past its $15,000 goal in 28 hours, and 30 days later it hit had pre-sold 10,000 units of the SELF Journal, amassing $322,000 in the process.

In this mainstage talk, Cathryn Lavery shares the challenged she faced after the ultra-successful Kickstarter campaign, and how she took BestSelf Co from zero to 8 figures in less than two years.

Cathryn Lavery

Cathryn Lavery is an entrepreneurial designer living in New York City. As co-founder and CEO of BestSelf Co, she took the company from zero to 8 figures in less than two years. She won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively.

Cathryn and her design work have been featured in Fast Company’s 2017 Innovation by Design Awards, as well as Entrepreneur, MTV, Huffington Post, Forbes, Inc. and more.

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