23–25 June 2017 • Boise, Idaho, USA

Your Craft + Commerce itinerary

We’ve packed our weekend in Boise with as much good food, great conversation, and excellent people as humanly possible.

Each day we’ve scheduled it so that we’ll all be together to get inspired from our main stage speakers and then you get to choose between focused breakout workshops tailored to help you improve skillsets and grow your business.

Are you ready to find out what all you can experience at Craft + Commerce? Scroll through our outline below to check it out and starting thinking about which workshops you’ll attend!

Friday, June 23 Saturday, June 24 Sunday, June 25

Friday, June 23

2:00–6:00 pm

Register for the conference

Swing by the JUMP lobby from 2pm-6pm to register for the weekend. We’ll be ready with your badge, fun information about Boise, and can answer any questions you’ve got about the next couple of days. And if you can’t make on Friday, we’ll also have registration available throughout the day on Saturday.

5:30–8:30 pm

Opening party

You won’t want to miss this first opportunity to meet your fellow attendees, the ConvertKit team, and our speakers while we set the tone for community and excitement to spark the rest of the weekend.

Come ready for drinks and hors d'oeuvres for the opening party in JUMP’s Pioneer room.

JUMP Room
8:30 pm

Attendee-led meetups, dinners, drinks and explorations

One of the main reasons we’re hosting Craft + Commerce is to create a space for you to make lasting relationships. Whether that’s on the personal or professional side, we want to give you the opportunity to put your host hat on and organize your own events around town for Friday night.

If you want to host a meetup contact matt@convertkit.com with the details.

See all meetups here »

Saturday, June 24

8:00 am

Breakfast

Seasonal Fruits & Berries, Steel Cut Oatmeal, Brown Sugar, Raisins, & Nut, Greek Yogurt, House Made Granola, Scrambled Eggs, Cheddar Cheese, Home Fried Potatoes, Applewood Smoked Bacon & Sausage Links, Bagels & Muffins, Preserves, Whipped Butter, Cream Cheese

Pioneer Room
Main stage
9:00 am

Success is just an idea: What we think we want vs what we actually want

What is your answer to this simple question: What do you want? Out of life. Out of work. Out of your relationships. How about this one: What does success mean to you? Do you call to mind Lamborghinis and and beach houses? Or do you talk instead about joy, delight, wonder, intimacy? Income reports, subscriber numbers, and conference hype can make it incredibly hard to stay away from the comparison game as an online entrepreneur. In the process, it’s easy to lose your way and forget what, exactly, you wanted from all of this to begin with. So, what do you really want? Chase, the hilarious co-host of the Fizzle Show, goes full guru on us to help us remember.

Chase Reeves
About Chase

Building the business YOU want: How I honed in on what I value by creating 7 businesses

A touring punk band. Vintage clothing resale. Vintage camper restoration. Camper blog. Freelance copywriting. Freelance speaking. The one thing all of these businesses have in common: Mariah Coz. Whether you despised authority or simply wanted to escape the corporate world, many entrepreneurs get started by running away from something. But what happens when you wake up and don’t like your life as an entrepreneur? Mariah will share her journey to a business she loves and how you can mold your business to cater to your values (even when you’re terrified you might break a business that’s already working).

Mariah Coz
About Mariah

1% better every day: How applying my own advice to build the writing habit led to 400,000 subscribers

How would your life and work change if you committed to getting 1% better at something every day? James is one of the leading experts and most prolific writers on forming habits and constantly getting better. He’ll apply his own principles to show how he formed a writing habit that has led to hundreds of thousands of email subscribers and a multi-six-figure business.

James Clear
About James
Workshops
11:00 am

Great content in 2017: How to stand out in a noisy content world

Should I start blogging in 2017?

Summary: Blogs are abundant and everyone’s a publisher… so is it still possible to build a following with a new blog in 2017? If you started as a podcaster or vlogger, it might feel like having a blog is a necessity. Or maybe you’re a beginner ready to start the blog that will become your full-time living. In either case, a blog is still the most powerful personal platform on the web. But you have to be much more strategic than you did 10 years ago.

Takeaway: You’ll understand what it takes to build a blog from scratch in 2017, including the type and quality of content you should be producing, how you should plan your content schedule, and how to differentiate yourself from what’s already out there.

The Loft
Cassidy Tuttle
About Cassidy

How to stand out as a podcaster

Summary: There seem to be two types of people in the world: people who love podcasts and people who have never listened to podcasts. For those who love podcasts, it can often seem like there are big-budget, highly produced shows and then there are interview shows. So if you want to get started podcasting to grow your audience and build most trust… what kind of show should you create to stand out and make it into the earholes of that crew of podcast fanatics?

Takeaway: Know what it takes to stand out as a podcaster today, walk away with a topic for your new show, and set the editorial calendar for your first 5 episodes.

Jess Catorc
teachable.com

Why video is the biggest opportunity on the web right now and how to take advantage of it

Summary: Facebook Live. SnapChat. Instagram Stories. Youtube. Wistia. Vimeo. If you’re looking for the next big thing in online content, look no further. Video is the next frontier for content creators on the web and we’re still early in the game. That means now is a great time to get started and if you can figure it out, you’ll have a major advantage over your competition. Why? There’s a natural barrier to entry for online video. But not for attendees of this session.

Takeaway: Understand 1) the basic equipment you’ll need to get started; 2) what makes for great online video; 3) how to make videos that look like they came from a big studio all by yourself.

JUMP Room
Caleb Wojcik
calebwojcik.com
Levi Allen
About Levi

The art of social media: Creating real content for real people

Summary: Twitter can feel like a feed full of billboards promoting the next great thing you should read, watch, or listen to. Instagram can feel like nothing but inspirational quotes and “Instagram-perfect” styled photo shoots. In some ways, social media has become less social than ever. So how can you stand out amongst the noise, not just to grow a social following, but to build a loyal audience made up of future customers?

Takeaway: You can expect to walk away from this workshop having picked which social channel(s) you want to invest in and what kind of content you plan to create to build a social following that leads to better business results.

Inspire Room
Alexis Teichmiller
ConvertKit
12:00 pm

Lunch

Grab lunch in downtown Boise. Here are some suggestions.

Workshops
1:30 pm

Grow your audience

Using Facebook ads to grow Your audience

Summary: Facebook Ads continue to be one of the most powerful tools for growing your audience and making more sales of your products or services. While they’re still in fashion, you should take advantage. Experts in Facebook Ads know that you can learn to run profitable ads yourself with a small time investment and a bit of testing. If you can get it right, you’ll see your audience start growing nearly overnight. Seriously, this is one of the few things that can lead to nearly immediate results.

Takeaway: A punch list of the action items for you to spend your first (or next) $100 on Facebook Ads to help you grow your email list.

The Loft
Claire Pelletreau
clairepells.com

Advanced email marketing with ConvertKit

Summary: This conference isn’t designed for ConvertKit users, but most of the attendees do use ConvertKit. In this session, you’ll learn the advanced, but little used features inside of ConvertKit that can help you grow your audience faster, customize your content and segment your list so you only send people what they want, when they want it. Taught by the ConvertKit team, you’ll walk away feeling like a true power user, ready to make even faster progress with your email marketing.

Takeaway: At least three specific changes you can make to your ConvertKit account to 1) increase your subscriber growth or 2) send people content that feels more personal and tailored to their interests.

JUMP Room
Nicole St. Germain
ConvertKit

Search engine optimization in 2017

Summary: SEO in 2017 can be summed up in one sentence: create high quality contents that answers real questions for real people. More and more, the search engines are being built to act like humans. They tailor content to the user, try to answer questions without making a user click a link, and generally look for the most enjoyable and educational content on a given topic. But the specifics remain important and can be the difference between your blog posts getting ever more traffic over time or being read by a few people on the publish date and then gathering dust as they’re slowly forgotten.

Takeaway: The five key steps to implementing better SEO practices for your blog in 2017.

Inspire Room
Derrick Hicks
leanlaw.co

Landing Pages: How-to increase your conversion rate on Facebook and email

Summary: Advertising on Facebook allows you to target super specific audiences that your email marketing campaigns on ConvertKit help you nurture. But what happens after someone clicks your call-to-action? A classic misstep is to send that visitor to some impersonal, generic page — and the primary reason visitors bounce. Landing pages are the easiest way to maintain this level of marketing personalization and ideal suited for audience building, capturing webinar signups, ebook downloads, and more.

Takeaway: Learn how and why personalized landing pages are your most valuable asset for increasing conversion rates of your Facebook advertising and email campaigns. By the end of this session you will have created your own high-converting, fully integrated landing page, ready to publish on your a custom domain.

Pioneer Room
Ander Frischer
instapage.com
Main stage
3:00 pm

Does it still make sense to start blogging about blogging?

Abby started her blog as a creative outlet in 2013. Then it grew into a full-time living for both her and her husband Donnie, complete with a vibrant community that loves her perspective on organizing and decorating. As the business grew, a funny thing started to happen: Abby's readers started asking her how she does it. How does she make a living as a blogger? And so she had a new question to answer: should I blog about blogging? In this talk, Abby will help you decide whether it might be a good option for you now that you have a successful thing going yourself.

Abby Lawson
About Abby

Your next six figure business: Succulents? (The power of being in a niche)

If you’ve been online for any amount of time, you’ve probably come across Pat Flynn’s Niche Site Duel and thought, “Must be nice!” You don’t have time. You need to focus on your business that’s already working. Niche sites are a pipe dream anyways. Right? Enter Cassidy Tuttle, who’s built a six figure business based on… wait for it… succulents! Yep, those little plants that grow in your window at home. More than $100,000 a year. Listen to Cassidy’s story and make your list of six figure niche site ideas. Who knows, one of them might just become your next six figure business.

Cassidy Tuttle
About Cassidy

Scale back to scale up: What becoming a registered yoga teacher taught me about business

Is it possible that the content and sales tactics most people are teaching and using are actually limiting you? That’s how it was for Regina who’d built a large business--on accident--and was trying to match business wisdom with a more sensitive nature.

After over a dozen businesses from cupcakes and travel writing to cleaning and graphic design, Regina realized that there is nothing wrong with selling big, but until you find ways to sell that are an extension of who you are (which Regina learned how to do while learning and teaching yoga), you can stunt your own growth and become an unhappy, overworked employee of your own business.

This talk is about the importance of scaling back to your primary business values, and your ideal life model, in order to scale up in ways that don’t stress you out or ask you to be someone you’re not.

Regina Anaejionu
About Regina

Supercharge your writing: Sell more of what you sell

Sean McCabe used to think writing was boring. He thought writing was only something writers did.

So why does he now write upwards of one million words per year?

He realized everything he did started with writing: blog posts, videos, courses, speaking engagements, podcasts—all the best pieces of content began with writing.

If it all starts with writing, why not begin your day with writing?

In this session, you'll learn:

  • How to build a consistent writing habit.
  • How to sell more of your products and services by improving your copywriting.
  • How to improve your writing speed.
  • How to get better at writing on purpose.
Sean McCabe
About Sean
8:30 pm

Attendee-led meetups, dinners, drinks and explorations

One of the main reasons we’re hosting Craft + Commerce is to create a space for you to make lasting relationships. Whether that’s on the personal or professional side, we want to give you the opportunity to put your host hat on and organize your own events around town for Saturday night.

If you want to host a meetup contact matt@convertkit.com with the details.

See all meetups here »

Sunday, June 25

8:00 am

Breakfast

Seasonal Fruits & Berries, Steel Cut Oatmeal, Brown Sugar, Raisins, & Nut, Greek Yogurt, House Made Granola, Scrambled Eggs, Cheddar Cheese, Home Fried Potatoes, Applewood Smoked Bacon & Sausage Links, Bagels & Muffins, Preserves, Whipped Butter, Cream Cheese

Pioneer Room
Main stage
9:00 am

ConvertKit keynote

As founder of ConvertKit, Nathan will share the story of how the company has grown to where it is today. But you could get that at any conference where Nathan speaks. Here, he'll also give you a behind the scenes look at our upcoming (major) product update and some exciting news from our customer success team.

Nathan Barry
About Nathan
Main stage
9:30 am

ALL women, no men allowed: Choosing an audience and being unabashedly us

It’s the most common mistake of every beginner: “My blog is for anyone who’s interested!” We point and laugh every time we hear it, all the while neglecting the ways in which we’re trying to make our work appeal to everyone as well. Sure, you’ve grow a successful thing, but are you unabashedly FOR a specific group of people? Toni and Ashley saw a real problem: 80% of African American women are overweight… and they decided to do something about it. Instead of creating a running blog for anyone who’s interested, they created a running blog for black girls. They’ll share how you can be even more bold (and authentic) in serving your audience as well.

Toni Carey & Ashley Hicks-Rocha
About Toni & Ashley

Adventures in filmmaking and profit

How does one become an “adventure film director”? Well, for starters, you call call yourself an adventure film director. But making that leap in identity -- from normal human to [insert the scariest, most heartfelt piece of your identity here] -- might be one of the greatest challenges each one of us faces in reaching our potential as business owners. Sure, you’re making a full-time living from your thing… but are you becoming who you imagine yourself to be in the process? Levi will help push you over the edge through this talk on adventures in filmmaking and profit.

Levi Allen
About Levi

The Richfriend mindset: Or why excuses are the number one thing keeping you from your biggest goals

Nicole Walters had it all. A six figure salary managing business relationships for a Fortune 500 company and first class flights every week. Then her husband got deathly ill and she had a wake up call. She was chasing something that didn’t matter while doing what she was passionate about on nights and weekends through her beauty blog. Then she stopped making excuses and stepped into her power. Making a full-time living means you’ve already had breakthroughs in your life and business. But the biggest breakthroughs are yet to come. Here’s how to make them happen for yourself, even when you’ve already “made it.”

Nicole Walters
About Nicole
Workshops
11:30 am

Diversify your income streams: Plan your next product or service

Building your next online course from scratch

Summary: Online courses are some of the most powerful vehicles for driving revenue in your online business. Blogs, podcasts, and vlogs are perfect marketing channels for course creators, which means this might be the perfect product for you to create next. Designing a great curriculum and picking the right course platform to host your course on are the two biggest issues most course creators face. We’ll cover both in this session, starting with picking your course topic and creating a standout curriculum that helps your customers get the results they’re looking for.

Takeaway: An outline of your next online course and a choice for the course platform you’ll use to host it.

The Loft
Matt Ragland
ConvertKit

Content as product: Ads, sponsorships, and affiliate marketing

Summary: Ads, sponsorships, and affiliate marketing are the original online business model and they’re still kicking it. Most bloggers assume that this business model is equivalent to selling out and creating a less valuable brand experience for your audience. They also underestimate the opportunities for using ads, sponsorships, and affiliate marketing to drive great revenue. In this session we’ll talk about ways to turn your great content into a revenue-generating product in and of itself by using ads, sponsorships and affiliate marketing in a way that builds your brand rather than breaking it.

Takeaway: Five brands you should pitch or partner with for great ads, sponsorships, or affiliate marketing for your blog, podcast, or YouTube channel.

Pioneer Room
Nicole Walters
About Nicole

Write that book already

Summary: Is it time to finally distill the years of learning you’ve done into a cohesive thesis on the topic you spend your days working on? Books, whether digital or physical, are still a great model for continuing to grow your audience, and, if you do it right, they can even make you a bit of money. In this session, we’ll cover topics ranging from the value in creating a book proposal (even if you’re not pitching to publishers), what format to publish in, how to structure your writing time, finding an editor, and designing the finished product. Think of it like a complete to do list for writing and publishing your book, all in a 90-minute workshop.

Takeaway: A punch list for going from idea to published digital book.

Inspire Room
Mindy Holahan Peters
winningedits.com

How to build a six figure services business

Summary: “Don’t trade time for money,” they say. Generally speaking, it’s a helpful maxim for making a good living from your work. But it shouldn’t completely rule services out as a business model for you. For many people, services are an incredibly fulfilling way to make good money and make an impact on individual clients who you love working with. In this session, you’ll learn the systems you’ll need in place, from sales to client onboarding to client management to asking for referrals, in order to run a highly profitable (and fun) services business.

Takeaway: An idea for your next service offering and the systems you’ll need to build to turn it into a six figure business.

JUMP Room
Brad Hussey
bradhussey.ca
12:30 pm

Lunch

Grab lunch in downtown Boise. Here are some suggestions.

Workshops
2:00 pm

Make more money: How to sell what you make

How to write a great product launch email sequence

Summary: A great series of launch emails can be the difference between crickets and a six-figure launch for your next product. Email is still the best sales tool for online business builders, and your business should be no different. In this session, we’ll cover each email you should send to your list leading up to, during, and after a product launch to make great money while staying on brand and avoiding unhappy subscribers wherever possible.

Takeaway: An outline for the complete series of emails you’ll send during your next product launch.

Inspire Room
Regina Anaejionu
About Regina

Q&A with Seth Godin

Pioneer Room
Seth Godin
About Seth

How to price your products for maximum sales

Summary: Pricing is and always has been a touchy subject for bloggers. There’s a fine line between pricing for the value you create, and pricing too high for what people are willing to pay. It’s that classic economic theory of the elasticity of demand… but for you in your life and business, pricing helps you with positioning, how people value your work, and, ultimately, how much money you make from what you sell. In this session we’ll cover the psychology of pricing, different models you can use to price what you sell, and we’ll even use a few real examples to consider some pricing alternatives to real products currently being sold by bloggers in the room.

Takeaway: A set pricing strategy for your next product or an updated pricing strategy for a product you already have for sale.

The Loft
Nathan Barry
About Nathan

Yoga led by Sarah Kathleen Peck

The Dance Studio
Sarah Kathleen Peck
About Sarah
Main stage
3:00 pm

Love & generosity: Blogging as a force for good

Melyssa earned the right to teach others how to start online businesses by running a web design consultancy for years. As she's grown, her goals have gotten bigger and bigger, and they're not just about more money. Melyssa is using her blog to find more love and community in her own life while spreading that love to others by using her influence to raise money for worthy causes. She’ll share how you can do the same.

Melyssa Griffin
About Melyssa

Beyond the adrenaline rush: How becoming a parent taught me to level up (yet again) in business

From urban design to storytelling to swimming naked from Alcatraz to raise money for charity, Sarah is the embodiment of our community value to “Teach Everything You Know.” In her most recent adventure, Sarah has created a human named Leo entirely from scratch with the help of her husband Alex. Now, she's here to teach us about how the adventure of motherhood has changed everything about how Sarah views her work, and in this talk she’ll share just what it means to manage a dual identity as a mother and an entrepreneur. Whether you’re on the same journey already, thinking about it in the future, or simply value empathy for others, this talk will change the way you look at entrepreneurial mothers.

Sarah Kathleen Peck
About Sarah

Your job is to make art: Why we need your generosity now more than ever

The craft and the commerce that fuel your business are two key elements, but they’re not enough. The bridge between your expertise and your ability to make money is your willingness to make art. To do the emotional labor of giving gifts and making change. As one of the most dynamic and engaging speakers in the world, Seth has just the talk to help you poke the box and make more art. But don’t expect a map. That’s your job.

Seth Godin
About Seth
5:30 pm

Conference ends

7:00 pm

Closing party

A chance to wind down, have a drink and discuss the new ideas you've dreamed up during the conference with the other attendees and the speakers.

The Loft

Join us for Craft + Commerce 2018

Our 2018 event is going to be even bigger and better, and we couldn’t be more excited to have you there with us. Get your ticket early - there will only be 400 available and you won’t want to miss this year’s event.

See the lineup and register now